Gamified
Digital Platform
An educational platform designed to empower teenagers with menstruation knowledge, delivered through schools.
Role
UX Researcher
UI Design
Stakeholder Presentations
Design Testing
B22
Accenture | Healthcare
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BUSINESS CHALLENGE
How can we improve menstruation education in APAC to prepare teenagers before their first period?
500
million
lack access to hygiene period products.
800
million
women & girls menstruate daily.
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DESIGN PROCESS
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DESK RESEARCH
Benchmarked three main competitors to assess the current landscape.
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INFORMATION GATHERING
Interviewed 15 mothers of
10-16 year-olds to understand their perspective.
01. Created interview questions to explore first-period experiences and how mothers would introduce the topic to their child.
02. Gained insights into knowledge transfer within a teenager's life, as shown on the right.
03. We gained some interesting insights shown below!
"No one explained menstruation to me; I just figured it out when it happened. I want my daughter to be prepared."
Anita Garg | 38
MOTHER OF TWO
MOTHER OF ONE
Jasleen Singh | 30
"My mother gave me basic information, but it felt taboo. I want to have an open conversation with my child."​
GOING TO BE A MOTHER
Alka Chopra, 34
"Using simple language and stories would help my child understand without feeling overwhelmed."
"I prefer a step-by-step approach, introducing small bits of information as they grow."
Sunita Tuteja | 34
MOTHER OF TWO
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WORKSHOP
Conducted a workshop with teenagers to understand their perceptive.
01. Designed a workshop with interactive activities and simple questions.
02. Gained insights into the taboo around menstruation and gender differences in sensitivity to the topic.
03. Main problem areas shown below!
Taboo
Taboo associated with the topic, limiting open discussions among teenagers.
Lack of information
Information is scattered and filled with complex biological terms, making teenagers rely on the internet or friends for clarity.
Gender Divide
Information is scattered and filled with complex biological terms, making teenagers rely on the internet or friends for clarity.
Limited
School Education
Schools either skip the topic or teach it briefly, focusing only on biology rather than practical knowledge.
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DESIGN THINKING
Conducted a co-creation session with interviewees to develop a user-centric design
01. Data was analysed and grouped together through card sorting method.
Design a trustworthy, easy-to-understand, and engaging platform that encourages students to learn about menstruation.
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FINAL DESIGN & IMPACT
A pilot test was carried out at two schools which increased engagement about the topic by 5%.
